From Kitchen Paper to Paper Towels: How BaoDa Products Redefine Sourcing

Are you a retailer or distributor confused by the terms *“paper towels”* and *“kitchen paper”*—while also under pressure to source more sustainable products?    Today's consumers aren't just looking for absorbency;    they're seeking **eco-friendly alternatives** to traditional wood-pulp papers.    This makes choosing the right product and the right terminology more critical than ever.    This guide is for **forward-thinking buyers** who need to: - Understand the market nuances between paper towels and kitchen paper.    - Evaluate the **unique advantages of baoda pulp** as a premium, sustainable material.    - Source products that meet both performance expectations and environmental standards.    By the end, you'll see why partnering with a **bamboo-specific manufacturer** isn't just an eco-statement—it's a strategic business decision.    ** Ready to explore how baoda pulp can differentiate your brand?

What Is Kitchen Paper? (Beyond the Name)

At its simplest, kitchen paper refers to disposable absorbent paper designed for use in cooking and cleaning. In the UK, Europe, and parts of Asia, “kitchen paper” or “kitchen roll” is the standard term. Consumers rely on it to:

• Absorb spills on countertops and tables.

• Wipe cooking utensils and surfaces.

• Dry hands quickly and conveniently.

But for bulk buyers, the definition must go further than the everyday use. You need to evaluate the technical specifications that determine product performance and customer satisfaction.

Key Specifications for Bulk Buyers

When sourcing kitchen paper in wholesale quantities, pay attention to:

• Ply Count : Most kitchen rolls are 2-ply, but premium products can be 3-ply for extra absorbency and strength.

• GSM : The weight of the paper directly affects durability and feel. Typical ranges are 15–22 GSM per ply.

• Absorbency Rate: A critical metric for household use. Stronger kitchen paper absorbs liquid faster and holds more without disintegrating.

• Wet Strength: Unlike tissue paper, kitchen rolls must maintain integrity even when wet. Buyers should request lab test data.

• Packaging Formats:

• Individual rolls for retail sale.

• Multi-packs (2/4/6/12 rolls) for supermarkets and convenience stores.

• Bulk cartons for B2B and Horeca (hotel/restaurant/catering) buyers.

• White-label options for retailers seeking private brands.

Pro Tip for Buyers: Always request a full specification sheet with ply, GSM, absorbency, and packaging details before confirming an order. This ensures you’re comparing like-for-like products across suppliers.

What Are Paper Towels? (A North American Perspective)

In the United States and Canada, the term “paper towels” is universally recognized. While the product is functionally identical to kitchen paper, regional terminology creates a distinct set of market expectations. For bulk buyers, understanding these expectations is crucial to successfully entering and competing in North America.

Market Expectations in the US & Canada

1. Standard Roll Sizes

• Common retail rolls contain between 60–120 sheets, with each sheet typically sized around 11 × 9 inches (27.9 × 22.8 cm).

• Jumbo or “mega” rolls are increasingly popular, offering consumers better value-per-sheet and reducing packaging waste.

2. Select-A-Size Format

• One of the most notable preferences in North America is the “Select-A-Size” feature, where perforated sheets are cut into half-sizes.

• This allows consumers to use smaller portions, which is marketed as cost-saving and eco-friendly.

• For buyers, this means suppliers must have precise cutting and perforation machinery to meet these requirements.

3. Embossing and Design Patterns

• Consumers often associate embossing with absorbency and softness.

• Popular options include dot, wave, or quilted patterns, which not only improve performance but also enhance visual appeal.

4. Consumer Preferences

• North American shoppers are brand-conscious, with major players like Bounty, Viva, and Scott dominating the shelves.

• However, private label brands are rapidly growing, especially those offering eco-friendly positioning or value-oriented bulk packs.

5. Retail Channels

• Paper towels are sold across multiple channels: supermarkets, warehouse clubs (Costco, Sam’s Club), e-commerce (Amazon), and dollar stores.

• Each channel demands different packaging strategies and MOQ (minimum order quantity) expectations.

Pro Tip for Buyers:

Pro Tip for Buyers: If you’re targeting the North American market, competing on price alone against giants like Bounty is challenging. Differentiation is key. Baoda paper towels offer a compelling story:

• Eco-Premium Positioning: Baoda’s natural sustainability allows you to tap into the growing green consumer segment.

• Performance Meets Conscience: Our baoda pulp is engineered for high absorbency and wet strength, debunking the myth that eco-friendly means less effective.

→ The First Step to Differentiation: Success here starts with the right material and the right specifications. We recommend requesting a comparative sample kit to feel the strength and absorbency of baoda versus traditional products. This hands-on test is the best way to validate your branding strategy.

Conversion Point: Looking to launch a private-label paper towel brand in the US or Canada? Our factory provides OEM solutions with Select-A-Size technology, multiple embossing options, and FSC-certified pulp. Contact us today for a customized quotation.